Review Requests

Online reviews are the cheapest lead source a home-service business has. The hard part isn't the link, it's the asking — and the asking only works if it happens automatically, right after the work is done, without a technician having to remember.

Rotor stores one review destination for your company and gives you a variable, {{review_link}}, that drops it into any message.

Choose Your Review Destination

Pick one place to send everybody. Splitting requests between Google and Facebook halves your review count in both.

• Google Business Profile — the right default for almost every pest, lawn, pressure washing, or window cleaning company. These reviews show up in Maps and in the local pack, which is where neighbors search.

• Facebook — worth choosing only if your neighborhood groups and page are genuinely where your customers already find you.

To get the Google link, open your Google Business Profile and use the built-in Ask for reviews option — it produces a short share link that opens the review box directly instead of dropping the customer on your listing to hunt for the button. On Facebook, use the URL of your page's reviews (recommendations) tab.

Test the link on your own phone before you save it. It should open the star rating in one tap with no login detour.

Save The Link

1. Go to Settings → Messaging.

2. At the top of the page, paste your URL into the review link field.

3. Click Save.

From then on, {{review_link}} resolves to that URL in any message template. If you ever change the destination — say you rebuild your Google profile — update it here once and every message updates automatically. Full details on the rest of that page are in Client Messaging Settings.

When To Ask

The highest-converting moment is immediately after a completed visit — while the truck is still on the street and the lawn still looks sharp. An hour later is fine. A week later is a different customer in a different mood, and your response rate falls off a cliff.

Two practical rules:

• Ask once per job, not once per visit. A quarterly pest customer shouldn't be asked four times a year.

• Keep it inside business hours. A 9pm review text reads as spam.

Automating The Ask

There are two recommended ways to send it, and they suit different businesses.

Option 1 — the built-in Job Completed message. In Settings → Messaging, the Job Completed notification sends when a technician marks a job as completed. Put your review ask in that message and you're done in two minutes.

Option 2 — a workflow. More control, and the better choice if you run recurring service plans. In Engagement→ Workflows:

1. Create a workflow with the Job trigger Job completed.

2. Add a Wait action of about an hour, so the ask doesn't collide with the receipt.

3. Add a Send Text action with your review template, and enable Respect Business Hours.

4. Add an Add Tag action — something like review requested.

5. Use a Conditional Split at the start to skip anyone who already has that tag, so a repeat customer is only ever asked once.

6. Set the workflow from Draft to Active and click Save.

Also build the companion workflow described in Workflows & Automations: a Contact replied trigger with a Cancel Automations action, so a customer who writes back never receives the rest of an automated sequence.

Sample Message

Short, specific, no marketing voice. One link, one ask:

• Hi {first_name}, thanks for having {your_company_name} out today. If we did right by you, would you leave us a quick review? It genuinely helps our crew: {{review_link}}

Rotor also ships a default SMS template named Job Review Request (Default) that you can start from and edit. Insert variables with the Add Variable button rather than typing them, and check the preview bubble before you save — see Message templates for the full variable list and SMS length rules.

Additional Notes

• Rotor will likely later build a review page to help protect against lower reviews

• Rotor is working on integrating with systems that have in-depth review reporting

Congratulations! Your review link is configured and every completed job can now ask for a review automatically, at the moment your customer is happiest.

Have additional questions? Our team is ready to help you succeed. Contact us through the chat or drop us an email at support@getrotor.com.